Chapel Hill, NC -  (February 16, 2023) – The Chapel Hill/Orange County Visitors Bureau has published its 2022-23 annual report, highlighting the bureau’s activities and accomplishments for the fiscal year.

This report to stakeholders looks at the economic impact of tourism on Orange County and highlights the bureau’s financials for 2022-23. It includes information on boards and staff, meetings and events sales, communications, and ways the Visitors Bureau markets the destination through advertising, social media and public relations.

A letter from Chairman Mark Bell, who was recently elected Town of Hillsborough Mayor, calls attention to the $236 million in domestic and visitor spending to Orange County in 2022, a 21% increase over 2021. Occupancy tax collected in 2022-23 totaled over $1.9 million, up from $1.66 million in 2021-22, noting continued progress in travel and tourism returning to Orange County in the aftermath of the covid pandemic. The cover features downtown Hillsborough and vibrant Churton Street, a popular visitor destination with restaurants, pubs, shops, galleries and attractions. The back cover uses an ad that was used during the fiscal year featuring Sutton's Drug Store's 100th anniversary and our dining scene.

This year’s report is again an online publication and can be viewed at CHOCVB 2022-23 Annual Report. Multiple years of the Bureau's Annual Reports can be found on on the About Us page.

About Chapel Hill/Orange County Visitors Bureau
As the official accredited destination marketing organization of Chapel Hill and Orange County, the mission of the Chapel Hill/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community.  The Visitors Bureau is a department of Orange County, NC Government. For information: .


Download Document – Chapel Hill/Orange County Visitors Bureau 2022-23 Annual Report PDF version
Masthead Photo - Wooden Nickel in downtown Hillsborough on Churton Street by SP Murray. Larger image is available.