DMAP Reaccreditation Designation Awarded at Destinations International’s 2024 Annual Convention
Tampa, FL – July 18, 2024 – The Chapel Hill/Orange County Visitors Bureau was reaccredited with the Destination Marketing Accreditation Program (DMAP) designation by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world. The designation was awarded at the Destinations International Annual Conference in Tampa, FL on July 17, 2024.
The DMAP accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research.
The Chapel Hill/Orange County Visitors Bureau received its first accreditation designation in 2010. This year, 39 Destinations Marketing Organizations were recognized in total for new accreditations, 4-year renewals and reaccreditations.
“The Chapel Hill/Orange County Visitors Bureau is extremely honored to once again receive this prestigious designation,” says Laurie Paolicelli, Visitors Bureau Executive Director. “We will venture to continue to meet those challenges that come with the industry with best practices and accountability that is bestowed upon us through this reaccreditation and of which our visitors and stakeholders have come to expect.”
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About Destinations International
Destinations International is the world’s largest and most reliable resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With more than 8,000 members and partners from over 750 destinations, the association represents a powerful forward-thinking and collaborative community around the world. For more information, visit www.destinationsinternational.org.
About Chapel Hill/Orange County Visitors Bureau
As the official accredited destination marketing organization of Chapel Hill and Orange County, the mission of the Chapel Hill/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community. The Visitors Bureau is a department of Orange County, NC Government. www.VisitChapelHill.org.