Chapel Hill, NC - (March 13, 2026) – The Chapel Hill/Orange County Visitors Bureau has published its 2024-25 annual report, highlighting the bureau’s activities and accomplishments for the fiscal year.
This report to stakeholders looks at the economic impact of tourism on Orange County and highlights the bureau’s financials for 2024-25. It includes information on boards and staff, meetings and events sales, communications, and ways the Visitors Bureau markets the destination through advertising, social media and public relations.
A letter from Chair Karen DeHart, who is Associate Commissioner - Development, Marketing and Administrative Services with the North Carolina High School Athletic Association, calls attention to the strength of the hospitality industry supporting jobs and providing a lasting economic impact.in Orange County.
This year’s report is can be viewed at Chapel Hill/Orange County Visitors Bureau 2024-25 Annual Report. You may also find the report on the Visit Chapel Hill website on the About Us page.
About Chapel Hill/Orange County Visitors Bureau
As the official accredited destination marketing organization of Chapel Hill and Orange County, the mission of the Chapel Hill/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community. The Visitors Bureau is a department of Orange County, NC Government. For information: www.VisitChapelHill.org .
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Masthead/Cover Photo - Fans cheer in Kenan Stadium in June 2025 during the MexTour 2025 Soccer Match between Mexico and Turkey by Jon Gardiner, University of North Carolina at Chapel Hill