Chapel Hill, NC - (March 6, 2025) – The Chapel Hill/Orange County Visitors Bureau has published its 2023-24 annual report, highlighting the bureau’s activities and accomplishments for the fiscal year.
This report to stakeholders looks at the economic impact of tourism on Orange County and highlights the bureau’s financials for 2023-24. It includes information on boards and staff, meetings and events sales, communications, and ways the Visitors Bureau markets the destination through advertising, social media and public relations.
A letter from Chair Karen DeHart, who is Associate Commissioner - Development, Marketing and Administrative Services with the North Carolina High School Athletic Association, calls attention to the $267 million in domestic and international visitor spending to and within Orange County in 2023, a 13% increase over 2022. This was the largest increase out of North Carolina's 100 counties. Occupancy tax collected in 2023-24 totaled over $2.2 million, up from $1.9 million in 2022-23, noting continued growth in travel and tourism to Orange County.
This year’s report is again an online publication and can be viewed at CHOCVB 2023-24 Annual Report. Multiple years of the Bureau's Annual Reports can be found on VisitChapelHill.org on the About Us page.
About Chapel Hill/Orange County Visitors Bureau
As the official accredited destination marketing organization of Chapel Hill and Orange County, the mission of the Chapel Hill/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community. The Visitors Bureau is a department of Orange County, NC Government. For information: www.VisitChapelHill.org .
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Download Document – Chapel Hill/Orange County Visitors Bureau 2023-24 Annual Report PDF version
Masthead/Cover Photo - Franklin Street by Donn Young