Chapel Hill, NC -  (January 11, 2023) – The Chapel Hill/Orange County Visitors Bureau has published its 2021-22 annual report, highlighting the bureau’s activities and accomplishments for the fiscal year.

This report to stakeholders looks at the economic impact of tourism on Orange County and highlights the bureau’s financials for 2021-22. It includes information on boards and staff, meetings and events sales, communications, and ways the Visitors Bureau markets the destination through advertising, social media and public relations. The cover and a special page features the new Chapel Hill/Orange County Welcome Center at 308 West Franklin Street, Chapel Hill, which opened to the public in March 2022. The new Chapel Hill Diversity Website is also noted.

A letter from Chairman Mark Bell, who serves on the Town of Hillsborough Board of Commissioners, calls attention to the $194 million in domestic and visitor spending to Orange County in 2021, a 51% increase over 2020. Occupancy tax collected in 2021-22 totaled over $1.66 million, up from $822,000 in 2020-21, noting progress in travel and tourism returning to Orange County since the start of the covid pandemic in 2020.

This year’s report is again an online publication and can be viewed at CHOCVB 2021-22 Annual Report. The Bureau's Annual Reports can be found on on the About Us page.

About Chapel Hill/Orange County Visitors Bureau
As the official accredited destination marketing organization of Chapel Hill and Orange County, the mission of the Chapel Hill/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community.  The Visitors Bureau is a department of Orange County, NC Government. For information: .


Download Document – Chapel Hill/Orange County Visitors Bureau 2021-22 Annual Report PDF version
Masthead Photo - Inside New Welcome Center by CHOCVB