(Source: 2008 Economic Impact of Travel on North Carolina Counties, study by the U.S. Travel Association)
| Year | Visitor Spending* | Tax Revenues* | |
| 2008 | $152.22 | $11.23 | |
| 2007 | $147.55 | $10.85 | |
| 2006 | $137.61 | $10.56 | |
| 2005 | $127.20 | $9.98 | |
| 2004 | $118.96 | $9.51 | |
| 2003 | $115.27 | $9.28 | |
| 2002 | $115.03 | $9.28 | |
| 2001 | $108.51 | $8.88 | |
| 2000 | $108.04 | $8.77 | |
| 1995 | $83.58 | $6.05 | |
| 1992 | $64.55 | $4.50 | |
| 1990 | $55.66 | $3.17 | |
| *in millions | |||
| The Visitors Bureau opened in 1992. | |||
(by reported attendance, 2008)
01. Kenan Memorial Stadium
02. Dean E. Smith Center
03. Triangle Sportsplex
04. Morehead Planetarium and Science Center
05. The ArtsCenter
06. North Carolina Botanical Garden
07. Memorial Hall (Carolina Performing Arts Series)
08. Carolina Basketball Museum
09. Ackland Art Museum
10. PlayMakers Repertory
(total attendance, reported by 23 targeted venues)
2008—1,764,468
2007—1,689,657
2006—1,487,302
2005—1,340,538
2004—1,261,717
2003—1,369,318
2002—1,077,978
2001—1,164,489
Annual Report 2007-2008
Annual Report 2006-2007
Annual Report 2005-2006