(Source: 2006 Economic Impact of Travel on North Carolina Counties, study by the Travel Industry Association of America)

(The Visitors Bureau opened in 1992)
(by reported attendance, 2006)
01. Dean E. Smith Center
02. Kenan Memorial Stadium
03. Triangle Sportsplex
04. Morehead Planetarium and Science Center
05. The ArtsCenter
06. Memorial Hall (Carolina Union Performing Arts Series)
07. North Carolina Botanical Garden
08. Playmakers Repertory Company
09. Orange County Speedway
10. Ackland Art Museum
Orange County Attractions, Welcome Center and Tours
(total attendance, reported by 23 targeted venues)
2006—1,487,302
2005—1,340,538
2004—1,261,717
2003—1,369,318
2002—1,077,978
2001—1,164,489